Phase 1 Digital :: Video Services

Our Services Include:

   
 

Production:

Post-Production:

Graphics:

 

 
  • Storyboarding
  • Script Assistance
  • Shooting
  • Consultation
  • Branding
  • Green Screen Shoots
  • Lighting Crews
  • Audio Crews
  • Video Editing
  • Motion Graphics
  • After Effects
  • Compositing
  • HD & HDV
  • Format Conversions
  • 3D Logo Animation
  • DVD Authoring
  • Video Compression
  • Graphic Design
  • Logo
  • Photo Retouching
  • Design Layout
  • Web Design
  • Web Coding
  • Flash Animation
  • Flash Action Script
  • Back Ends for Web Sites
 
  • Production
  • Editing
  • Motion Graphics
  • DVD Authoring
  • Video Compression
  • Web/Graphic Design
  • Demo Reels

What is production?

Does your business have a good promotional video? If not, it needs to get one quick, or you could soon find yourself behind the competition.

Quite often, video is the first opportunity for a business to introduce itself and acclimate its message into the market.  For a message to be received well, it must be recorded with sufficient lighting, pleasant composition and most importantly, audible sound.  Nothing turns away potential customers faster then a poorly shot video.  No matter how creative the editing and motion graphics are, the first phase of quality video begins with production.

Our crews are professionals from all sectors of the industry.  From the fast pace of  Bloomberg news to the graceful
captivation of the New York City Ballet, our cinematographers carry a wide range of skills, balance and visual layout.

We are dedicated to accommodating all business by providing clients with camera crews designed for all levels and budgetary needs.  Small projects like video testimonials can provide powerful and compelling ideas at minimal costs. 

Phase 1 has the creative spark, technical experience and the essential visual composition necessary to produce a dynamic and powerful video.

The Benefits of Videos:

  1. Videos ensure consistency. They always remain on-message and are delivered with the same degree of enthusiasm every single time.
  2. Videos can be easily and inexpensively propagated online, enabling any business to reach large audiences at a fraction of the cost of traditional advertising. Quite often if consumers like what they see, corporate videos can be easily and very quickly shared via online social networks like Twitter or Facebook.
  3. For a relatively small cost, video content can be easily updated at a later date to reflect changes in a company's product, message, services or brand. Print brochures cannot.
  4. By eliminating inefficiencies and reducing errors, videos can greatly improve the productivity and therefore the profit margins of any business.
  5. A well-produced video can be a highly cost-effective tool in any organization's armory.  Delivering enormous commercial benefits at a very low price, more and more companies, large and small, are quickly turning to the medium.

Types Of Videos:

 

   
  • Employee Orientation
  • Training Videos
  • Photo Montages
  • Video Montages
  • Web Videos
  • Public Relations
  • Legal & Compliance
  • Educational Programs
  • Marketing Videos
  • Product Launches

 

  • Actor Demo Reels
  • Fundraising
  • Teasers
  • Product Demos
  • Cultural Programs
  • Meeting Openers
  • Commercials
  • Documentaries
  • Corporate Videos
  • Testimonials

 

Editing

Millions of Americans now own camcorders or digital camcorders and use them regularly to capture family milestones, vacations, and special events.  The entrepreneur starting their own business also finds the value in documenting stages of the company’s evolution.

Video editing takes a client's raw film footage and turns it into a fantastic video production including music, titles, and special effects. With video you can actually show potential customers your product or service in action, not just tell them about it. No longer will you have to convince them of the benefits, they will able to see for themselves. Backed up by positive video testimonials from existing clients, videos are an incredibly powerful sales tools.

Cut, splice, edit...

Although it’s easy to upload raw clips to social media networks, presentation and polish matter all the more when what you’re presenting is your business.  Would you present yourself at a business meeting wearing ripped jeans, sneakers and a dirty shirt?  The same professional standard must be applied to your public appearance whether it be online, at live events or on network television. 

Professional titling, clean edits and properly placed graphics must be skillfully executed to render a comprehensive video that delivers results.

Why Motion Graphics?

There are two kinds of commercials in our world today. Those that catch peoples attention and those that don't.

It’s important to recognize what works and what doesn’t.  Today’s standard of graphics now call for a leap from flat 2D text to graphics with more dimension, movement and design.  Remember the blocky ‘chyron’ text/graphics from 80’s shows like “The Golden Girls” and “Mama’s Family”?  Today, what separates good videos from their competition is having a graphic layout that compliments the content of the story.  Motion graphics don’t always call for dazzling effects and fast swishes.  Quite often graphics are minimal and clean but they always have a rhyme and reason. 

We listen to our client’s needs and are sensitive to color palates, logo shapes and the company’s objective. A key practice in business is branding and presentation. Design development is the core component that must be carefully considered and planned for when creating a graphic look.

Your logo will stand out more when animated or seen in three dimensional space.  Shine, textures and depth all add to shaping your logo’s personality and define your business.

What is DVD Authoring?

DVD authoring is the process of adding video, graphics and interactive content to an audiovisual DVD. This might include an opening logo, main menu page and/or scene selections. It can also contain slide shows, transitions and animated dynamic DVD menus.  DVDs offer additional benefits such as a URL link that directs customer traffic to your web site or an email link that will enable the consumer to contact you via email right from the DVD menu.

Phase1 devotes detail and precision in creating and linking all the menus, tracks and elements contained within the DVD.  We make certain that all tracks, buttons and menus are functional while still maintaining a creative look.

 

DVD has a few advantages that a compressed file does not.

  1. You have a hard master copy of your media.
  2. Your video is higher resolution then compressed media making it more suitable for viewings.
  3. DVD allows you to have links to your site and/or email links which connects your customers back to you.
  4. Media achievability.
  5. You can personalize your DVD menu with photos and valuable information about your business.
  6. Inexpensive to duplicate and mail.

What is compression?

Without video compression, streaming internet video would simply not be possible. It's that essential. Video files are HUGE. Download times for raw, uncompressed video would be so high that no one would bother, even with broadband speeds.

Compression is the process of taking the huge file and knocking the file size down while preserving a decent picture. Compression works by first analyzing the detailed and complex video signal. Portions of the signal not noticeable to the human eye are dropped. Detail and resolution are minimally reduced. Often, a video signal is compressed, then when opened and played, it is decompressed and much of the lost information is restored.

 

Codecs, compression, file formats?  Huh?

There are hundreds of formats in video compression.  Each one has a different purpose and are used in different scenarios. Different compression methods select differing data to lose and this yields varying results. Let our experts advise you what format is best for the space and context your media will be viewed.

Why Graphics?

In order to set yourself apart from your competition, a strong graphic brand is key. What makes it so powerful? A combination of the right colors? Perhaps a lot of white space? Could it be a the text to image layout? It can be any of these factors, none of these factors, or even a variety of other factors. Graphic design has a business purpose and that being the case, means that it should accomplish a particular goal. That may mean driving sales, promoting a political agenda, educating, or whatever applies to your business model.

At Phase 1 Digital, we know how to craft your marketing materials to do just that. We know when it’s a good idea to use a lot of copy to explain a complex message and when it’s a good idea to use just a little bit of copy to get your message across quickly. We know when to use a rich, textured design and when to use a clean modern design to stir up the emotions of your target market and incite them to take action. We know what images are going to work best to convey the your message.

World Wide Web

After you visit a site and find yourself staying awhile, what makes you stay? The fundamental traits that make a site work are good graphics, functionality and content.

The public now expects businesses and organizations to have a web site no matter how small the business is. Otherwise, how are people to find you? Everything today is mobile and web. When was the last time you picked up a phone book?

Your Web site should reflect the culture of the Web. A Web site has become as essential as a telephone, fax machine or a printed brochure. At Phase 1 Digital we are committed to creating a site that works for your business and your budget. We are able to tailor the design to accomplish your business goals. For samples of some of our site designs please visit the portfolio page.

Actor? Actress? Director? Producer?

Let us create a concise, clean reel that showcases your work. We put all your footage that you have on DVD, VHS and Mini DV onto one reel. We create a short 10 - 15 second montage highlighting the ‘visual’ scope of your work followed by a clean reel that features your best work. We clean up the audio, color correct and adjust levels where needed and produce an impressive finished actors reel.

THE “PHASEone” $200

This includes:

  • Edit of up to 8 clips
  • 1 DVD with Menu
  • 1 Web formatted file (for use on NY Castings, YouTube, Facebook, Myspace, etc.)

THE “PHASEtwo” $250

This includes:

  • Edit of up to 15 clips
  • 10 - 20 second video montage
  • 1 DVD with Menu (menu includes web/email links)
  • 1 Web formatted file (for use on NY Castings, YouTube, Facebook, Myspace, etc.)

À la carte:

Motion Graphics: Add a little extra to your reel with title animations, special effects, photo montages, etc. Based on an hourly rate of $100/hour.

Links:

Phase 1 Digital produces quality and professional demo reels for actors. Below is a list of other high quality resoures for Actors whom we recommend.

Photography & Headshots:
- Rod Goodman Photography; www.rodgoodmanphoto.com

Acting Schools:
- The Network; www.thenetworknyc.com
- American Academy Of Dramatic Arts; www.aada.org